Efficio
Procurement is a complex, data-driven discipline—built on relationships, intelligence, and precision. At Efficio, the world’s largest procurement consultancy, the challenge wasn’t just to digitize these processes, but to unify them.
The Connected Platform was envisioned as the company’s central nervous system: a modern intranet that connects consultants, clients, and data through one intelligent interface. It needed to be powerful yet intuitive—capable of surfacing insights from millions of data points, while feeling seamless for teams under time pressure.
I led the end-to-end UX for varios projects, embedding design into an Agile delivery environment to transform legacy systems into a scalable, intelligent, and human-centered enterprise tool.
Designed Through Constraints
Procurement consultants often spent more time navigating the tools than acting on insights. Our task was to consolidate data and workflows into a unified platform without disrupting active global projects. This meant balancing innovation with operational stability. Every new pattern had to integrate with existing databases, align with security and compliance requirements, and remain adaptable to evolving users needs.
Adopting Lean UX methodologies, I established a continuous discovery and feedback process:
Conducted rapid user interviews and prototype testing across global consulting teams.
Measured usability improvements through time-on-task and error-rate reductions.
Integrated analytics to track engagement and identify adoption friction points.
Insights from this cycle directly informed backlog prioritization, ensuring every sprint delivered measurable value to end users.
Modernizing the Experience
We followed a Double Diamond process to guide delivery—from discovery to definition, ideation to execution. Early low-fidelity wireframes helped visualize complex workflows and spark discussion across product, data, and engineering teams. These evolved into interactive prototypes, tested with consultants in rapid cycles. Each iteration refined navigation, hierarchy, and clarity before moving to final design and system integration.
Supplier Discovery
Reimagined as an intelligent search layer that surfaces suppliers based on performance, compliance, and market relevance. Consultants can now identify optimal partners in seconds rather than hours, using dynamic filters and AI-assisted ranking models.Benchmarking and Analytics
Introduced dynamic data visualizations and AI-powered pattern detection, transforming static spreadsheets into interactive, exploratory intelligence dashboards. Users can visualize cost benchmarks, risk scores, and performance insights timeunlocking faster, more confident decision-making.Workflow Integration
Unified client-side visibility with internal project management, closing the gap between delivery, communication, and reporting. The result is a seamless experience where project data, client updates, and operational tools coexist in one coherent flow.
Through this iterative, evidence-based approach, design became not just a visual layer but a method of alignment—bridging business requirements, user needs, and technological capability into one connected experience.
Applying Gamification: From Motivation to Meaning
In large organizations, engagement often fades not because people lack motivation, but because systems fail to reflect it. Within the Connected Platform, one of our challenges was cultural rather than technical—how to sustain participation, knowledge-sharing, and ownership among consultants working across continents and time zones.
Instead of traditional incentives, we explored gamification as a framework for motivation design—a way to make contribution visible, learning rewarding, and collaboration habitual. To guide this exploration, I applied the Octalysis Framework developed by Yu-kai Chou—a human-centric model that breaks motivation into eight core drives.